Case Study: 3D Industry Training
InGame partner Urban Voyage worked with Tranzqual (the transport Industry Training Organisation) to develop Heavy Vehicle Dynamics 3D […]
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Anyone can play: The gaming market
The audiences who play games are mainstream, educated, income-earning and diverse. […]
Mixing your game with the rest of your marketing
While a great game can go viral and spread by itself, most still require promotional support to direct people to play it. […]
Case Study: Burger King
In October 2006, Burger King in the US produced three Xbox games featuring their Burger King character and sold them exclusively at their stores for only USD$3.99 each. […]
Are games effective as ads?
A growing body of research suggests games have greater brand recall and purchase intent – if done right. […]
The diversity of game genres
When you mention games, many people automatically think about a shooter (like Halo or Doom) or a platform game (like Super Mario Bros). These only scratch the surface of the sheer diversity of game styles. […]
Choosing the right platform for your game
Different ‘platforms’ provide a different experience and context for players. Mobile and iPhones games may be suited to commuting and short plays, downloadable PC games encourage longer plays, console games might be bought out to play with a group of friends. […]